Socks that say what you're thinking.
[FOUNDER STORY: two or three sentences on who you are, where you're based and why you started making socks.]
Our designs come from the small dramas of a normal week: the train that didn't come, the bottle run, the moment your head clocks out long before your shift does. We knit them into socks so you can say it without saying anything.
What we care about
Real weekday moments
Knitted in, not printed on
Small drops
How a sock gets made
From a joke in the group chat to a pair in your drawer.
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Step 1
The line
A sentence short enough to knit and true enough to wear.
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Step 2
The design
Chunky letters and four yarn colours at most, so it knits clean.
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Step 3
The sample
We wear and wash every sample before a design makes the cut.
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Step 4
The drop
It goes live with the rest of the drop. Then it goes on your feet.
Lost a twin. Kept the attitude.
Every sock drawer has one: the sock whose twin never came back from the wash. Lou is that sock, and Lou is doing great. Lou is our mascot and the hero of Drop 01.
Say it with
your ankles.